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Transform Customer Conversations Into Competitive Advantage
Make every conversation and chat count - Unlock the meaning of your conversations and take action!
At Interaction Analysis, we don't just measure customer satisfaction – we decode the hidden emotional drivers that determine whether customers stay, spend more, or leave. Our approach reveals the value in every interaction: the Trust, Intent, Morality, and Relational Strength that traditional metrics miss entirely.
The result? Organisations that understand their customers at a molecular level, with the precision to intervene at exactly the right moments for maximum impact. From historical analysis to real-time intervention and co-pilots.
More insight, less cost, helping you be as smart as a 4-year-old.
A 4-year-old child knows when you are ignoring them, and so do your customers!
How can we help?
We can:
1. Analyse
A single moment in a conversation
20 interactions to provide insight in 90 minutes
50 - 200 interactions to provide a strategic health check
200 - 15,000 Conversation patterns Vulnerable Customers Compliance Risks Customer Experience Flaws and Issues in Design, Operations, Training Management, System, Insight, etc.
15,000 -1m per hour - Subject to Discovery
Large-Scale, Global, Live, AI Advanced Analytics and Co-Pilot - Subject to Discovery
Precision Experience Analytics Turn Customer Emotions Into Actionable Data
Using advanced conversation analysis and behavioural pattern recognition, we quantify the intensity and impact of emotional moments in customer interactions.
What You Get: Custom analytics that range from a quick snapshot of a few interactions to high-definition analysis of emotional intensity in real-time, and Identification of high-impact intervention points.
Predictive models for customer behaviour based on 5th Value factors, Detailed analysis of critical interaction moments
Typical Results: 40-60% improvement in early warning systems for customer churn.

2. Deliver
Advanced AI-driven Insight from Audit to real-time Co-Pilots
GDPR, Global Compliance, Data Privacy and Data Protection Secured Design
High-Definition Conversation Analysis: Advanced AI analysis specifically programmed to detect 5th Value elements in customer conversations
Solution Design
Chatbot and AI Strategy and Configuration
Digital Transformation Strategy: Ensure your technology enhances rather than replaces human connection
Business Case Development: Transform insights into finance-approved investment proposals
Executive Training: Strategic workshops for leadership teams on 5th Value integration
What You Get: Custom service from intervention to management support. Our network can support everything from the design of a chatbot to the complete AI and co-pilot strategy across your global organisation

3. Transformation
Transformation Programme Audit Design Deliver
Build Lasting Change Through the EDK Method (Our Evidence-Discussion-Knowledge) approach creates self-sustaining habits that help your teams continuously identify and improve 5th Value moments.
Habit-based transformation designs
What You Get: From Facilitation Workshops to Pilot program designs focused on real customer interactions, leadership coaching for cultural adoption
Continuous improvement frameworks that run independently typically result in Organisations seeing sustained improvement in customer metrics 12+ months after program completion.

4. Train
From workshops for members of the senior team to call listening courses for front-line quality assurance and compliance professionals
We offer:
5-minute remote habit-based programmes
Advanced training modules for executives who want to expand their knowledge
Targeted Call Listening for Quality Assurance
Targeted Call Listening for Compliance
AI tools and call listening platforms for executives
Bespoke training on request

What customer says
Analysed 5 different types of interactions in 7 languages and identified new business opportunities training gaps, Quality failures, misselling and other compliance risks in 5 days and it was accurate - I have never seen such a thing
Quality Assurance Director -
Analysed 250 complex conversations in Spanish using AI and saved us 3 minutes a call in the first week. Now we have about 20% fewer calls, and the customer and employee scores are up a lot.
Operations Director
Analysed our training needs and started a self-help learning programme within 2 weeks that is still running today, almost 5 years later.
Head of Operations, Retail Insurance
One of the great pioneers of the customer and employee experience in the contact centre industry for nearly 4 decades."
CEO - A major BPO
"Morris is the only person I know who can nail jelly to a wall in a tough meeting"
Transformation Director - Global Financial Services
"Morris changed our understanding of our customers, increased our revenue and reduced our costs in 5 working days"
Chief Executive - Global Retailer
From before the earliest days of cloud-based contact centres, through omnichannel and digital to the latest innovations in conversation and emotions auditing metrics/operational analysis, I have worked for the world’s largest organisations changing billions of experiences for customers and employees.
Now working on the future of hybrid experience with the single question that has guided him in Omni-channel Contact Centre operation, auditing, design, and strategy
Asking Patients Employees Customers and Organisations:
"What can we start to improve today?"
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