#customeremotion 2/2

Mar 17, 20214 min read

Emotionally engaged customers - Your biggest risk

This is part 4 of measuring customer emotions series of extracts *Emotion-Scores (e-scores for short) are a CXFO.Org emotion measurement...

Mar 17, 20213 min read

Don't know, don't care, or both - measuring emotion

This is part 3 of the series on measuring customer emotions For most brands for most products we may own them but we are not emotionally...

Mar 17, 20213 min read

Measuring emotions the second step - You are right but I don't care!

This is the second part of Measuring Customer Emotions In my last blog I showed you how to build a crude emotional model using a simple...

Mar 17, 20213 min read

How to create a customer emotion model in an hour or less

I want to apologise for those waiting for my book....we have had to take it down for technical improvements (which is internal slang...

Mar 17, 20212 min read

How are you at reading my emotions?

If you want to get an accurate read of emotions you need to start from a model of how customers are before they meet you! I call it the...

Mar 17, 20214 min read

Storytelling - a really short CX Guide

Understanding the importance of your story in delivering a CX is vital

Mar 17, 20213 min read

facebook drops $80bn in 10 days as we get emotional about trust...a little prediction

Many news sources in the UK and US today have published that the Cambridge Analytica scandal has cost $80bn in 10 days....I think that's...