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Emotional Word traps - are you satisfied?
*emotion-score is based on known emotional states and easy to understand questions asked in specially engineered experiences in the best...

Morris Pentel
Mar 17, 20212 min read
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How do you feel? that's is the ultimate question
Extract 6 of Measuring Customer Emotions How do feel about the service you received? or how did you feel after our phone call? or before...

Morris Pentel
Mar 17, 20213 min read
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Number 5 Beyond Emotions - BEING
This is part 5 of the measuring customer emotions series. In the previous extracts we looked at all of the other groups this is our final...

Morris Pentel
Mar 17, 20212 min read
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Emotionally engaged customers - Your biggest risk
This is part 4 of measuring customer emotions series of extracts *Emotion-Scores (e-scores for short) are a CXFO.Org emotion measurement...

Morris Pentel
Mar 17, 20214 min read
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Don't know, don't care, or both - measuring emotion
This is part 3 of the series on measuring customer emotions For most brands for most products we may own them but we are not emotionally...

Morris Pentel
Mar 17, 20213 min read
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Measuring emotions the second step - You are right but I don't care!
This is the second part of Measuring Customer Emotions In my last blog I showed you how to build a crude emotional model using a simple...

Morris Pentel
Mar 17, 20213 min read
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Facebook responds to EU
Apparently BREXIT happened today and I missed it. You did too! - I am not surprised. What is stranger is that I don't live under english...

Morris Pentel
Mar 17, 20212 min read
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How to create a customer emotion model in an hour or less
I want to apologise for those waiting for my book....we have had to take it down for technical improvements (which is internal slang...

Morris Pentel
Mar 17, 20213 min read
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How are you at reading my emotions?
If you want to get an accurate read of emotions you need to start from a model of how customers are before they meet you! I call it the...

Morris Pentel
Mar 17, 20212 min read
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Storytelling - a really short CX Guide
Understanding the importance of your story in delivering a CX is vital

Morris Pentel
Mar 17, 20214 min read
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facebook drops $80bn in 10 days as we get emotional about trust...a little prediction
Many news sources in the UK and US today have published that the Cambridge Analytica scandal has cost $80bn in 10 days....I think that's...

Morris Pentel
Mar 17, 20213 min read
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Now you are in for an experience
TheExperienceManager.com platform is an exciting new environment where you can create and share customer journeys. It is easy to use,...

Morris Pentel
Mar 17, 20211 min read
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