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Isobel Rogers - new Chief Executive at Customer Experience Foundation
It's my honour to announce Isobel Rogers at my successor as CEO of CXFO.Org. Isobel has distinguished herself during the last few years...

Morris Pentel
Mar 17, 20213 min read
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The myth of the customer survey
Last time I spoke about the myth of the single metric now let's apply some logic to the myth of the customer survey. Which is more...

Morris Pentel
Mar 17, 20212 min read
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The London School of Customer Experience
I am really pleased to announce that the London School of Customer Experience, Camden Lock, NW1 is now open for evening and day classes...

Morris Pentel
Mar 17, 20212 min read
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The myth of the CX single metric - Playing roulette with your customer relationships
Today I want to talk about the myth of the single metric. It is one of the most damaging forms of bad practice today. As with all my work...

Morris Pentel
Mar 17, 20214 min read
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If Gig Economy V1 doesn't work so whats Gig2 going to look like?
I had a very nice lunch last Wednesday. My hosts Concentrix Europe were organising a great round table and lunch at Covent Garden Hotel,...

Morris Pentel
Mar 17, 20217 min read
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CUSTOMER EXPERIECE HEROES & VILLAINS 4
HEROES RAIL STAFF AT GATWICK EXPRESS & BRIGHTON STATION WIN HEROES AWARD The Rail companies have come in for battering recently – and...

Morris Pentel
Mar 17, 20212 min read
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Sitel & Waitrose Emotion Audit - The road to Paris
We have made some big claims for emotion-score but could we back them up? The challenge from SITEL and Waitrose? Could we measure emotion...

Morris Pentel
Mar 17, 20212 min read
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CUSTOMER EXPERIECE HEROES & VILLAINS 3
HEROES USA – SHOP STAFF TRACK DOWN $1m LOTTERY WINNER Loved this story from Kansas. Shop staff at Pit Stop convenience store were praised...

Morris Pentel
Mar 17, 20212 min read
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The search for emotional truth - More than happy!
Actually, it all started because I was on a mission to develop a financial model for CX Business Case but nothing worked properly and we...

Morris Pentel
Mar 17, 20214 min read
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AI = IOT² (Internet of Thought)
I am really looking forward to the SITEL Conference in Paris next week. Its about how AI and behavioural science are going to...

Morris Pentel
Mar 17, 20213 min read
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CUSTOMER EXPERIECE HEROES & VILLAINS 2
This story is submitted by my Professional Speaking Association pal and business coach, Claire Boyles. “I've just had a brilliant...

Morris Pentel
Mar 17, 20213 min read
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CUSTOMER EXPERIECE HEROES & VILLAINS
HEROES STOLEN DOG RECAPTURED BY AN AMAZON EMPLOYEE Just after a delivery driver dropped off an Amazon parcel, containing dig food, the...

Morris Pentel
Mar 17, 20213 min read
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Digital Transformation - Getting Emotional
I was at a party at the weekend and someone asked if "all that emotion stuff" I have been writing about will change the way I think about...

Morris Pentel
Mar 17, 20215 min read
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Next Gen Contact Centre experience - it will start with chat
I am back in Paris in a few weeks and then Athens to talk about the next generation contact experience and the next generation contact...

Morris Pentel
Mar 17, 20213 min read
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Emotional Word traps - are you satisfied?
*emotion-score is based on known emotional states and easy to understand questions asked in specially engineered experiences in the best...

Morris Pentel
Mar 17, 20212 min read
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How do you feel? that's is the ultimate question
Extract 6 of Measuring Customer Emotions How do feel about the service you received? or how did you feel after our phone call? or before...

Morris Pentel
Mar 17, 20213 min read
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Number 5 Beyond Emotions - BEING
This is part 5 of the measuring customer emotions series. In the previous extracts we looked at all of the other groups this is our final...

Morris Pentel
Mar 17, 20212 min read
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Emotionally engaged customers - Your biggest risk
This is part 4 of measuring customer emotions series of extracts *Emotion-Scores (e-scores for short) are a CXFO.Org emotion measurement...

Morris Pentel
Mar 17, 20214 min read
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Don't know, don't care, or both - measuring emotion
This is part 3 of the series on measuring customer emotions For most brands for most products we may own them but we are not emotionally...

Morris Pentel
Mar 17, 20213 min read
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Measuring emotions the second step - You are right but I don't care!
This is the second part of Measuring Customer Emotions In my last blog I showed you how to build a crude emotional model using a simple...

Morris Pentel
Mar 17, 20213 min read
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